| How to Become a Farmers Market Vendor Nov 14th 2012, 08:00 Farmers markets, once the typical way of selling produce for centuries, have again grown to become an important part of local community food shopping. They're the place to find fresh local produce, catch up with people from the community, share great food and take home seasonal treats that the supermarkets aren't necessarily going to be selling. And if you want to become part of a local farmers market and sell your own homegrown or home produced food or household needs, then you'll need to do some planning to ensure that your efforts are as effective and lucrative. - Be prepared. Being part of a farmers market means hard work. You will need to prepare produce leading up to the day, transport it safely and set up early in the morning before customers arrive. You may also need to carry your own stand or display, depending on what the local market provides. During the day, you will need to be present and charming throughout the day, and even your lunch break may be a rushed sandwich while sitting behind the produce you're selling. All the same, this hard work is worth it––you get better returns for your food produce than participating in the food auction and supermarket chain sales. And the social interaction is fun, lively and real.
- It's a good idea to make friends quickly at the market, as these people will cover for you when you need a bathroom break or need to dash off to get change. In turn, they'll expect the same cover from you.
- Are you planning on doing this alone or with a friend or partner? It's easier when at least two of you share the effort.
- Decide what you're going to sell. Farmers markets tend to sell fresh grown produce (all sorts of vegetables and fruit, nuts and seeds, etc.), freshly killed meat products, fresh fish, home or artisan baked goods, drinks (hot or cold) and homemade foods such as jams and jellies, pates, terrines, jerky, pickles, sauces, condiments, etc. Some things to bear in mind include:
- Are you an organic or conventional grower? Advertising that you grow food in a special way may increase its appeal to customers.
- Have you got the appropriate transportation for getting your food to market? It's no good growing a lovely crop of peas and pumpkins and not being able to get them to market for want of a car. If you don't have appropriate transportation, is there someone else who'd be happy to help?
- In some cases, farmers markets also encourage cottage industry products, such as homemade soaps, beauty products, leather or wood products, herbs, sewn or knitted goods, clothing, etc. You could either specialize in such items or spare part of your stall for them while still selling food items. However, be aware that some farmers markets are very purist about what is sold and prefer only fresh food; it all depends on where you live and what people consider makes a farmers market.
- Get certified by the Board of Health in your county or area. If you're a food vendor (which most people are), you will likely need to get certified to serve. Know what rules exist in relation to growing food or producing it. Many jurisdictions have strict laws about making food items from home kitchens, although in recognition of the increasing desire of people to sell and buy homemade food products, some of these restrictions are starting to be relaxed again. If you need to use a commercial kitchen space, can you organize a cooperative share with another group of people also selling at the market?
- Know how to avoid potential hazards when making homemade food by using correct procedures, such as sterilizing bottles and using high heat, etc. If you're not sure, read up on the food type before deciding that you'll include it as part of your stall––no point having jams and salsa if you can't be bothered going through the hassle of sterilizing and sealing properly.
- If you're certified by a health board or similar agency, expect officials to come for inspections when the market is on. Keep everything neat, tidy and clean. If you have any violations, then you may be asked to leave, at least for that one market, until everything gets sorted out.
- Get in touch with the owner, master or organizer of the market. This person (or perhaps even a committee) will tell you what the rules are for becoming a part of the market. In some cases, it will be quite formal and you'll need to submit to an interview to convince the other owners and operators that you are a worthy participant, likely to sell quality produce. Find out whether there is a cooperative you can join––cooperatives provide power in numbers that also helps to cover marketing and sales and distribution even beyond the market.
- Have a sales pitch already prepared in advance. You're going to fare better if you present as confident and already decided on what it is you want to contribute to the market.
- Check out the potential competition before you go. Although most farmers markets have a cooperative spirit, there is no point in being the fifteenth stall selling berries as there won't be enough customers to go around. Think of ways to value add to your produce if this is an issue, such as turning those berries into berry milkshakes. Or perhaps turn your stall into a cooking class, showing people 101 ways to do things with the berries they've bought from others, all for a small fee.
- Expect the market to provide you with information too. Ask how many customers there are, what seasonal fluctuations exist, whether there are costs to having a stall (such as having to pay even if you don't turn up one time) and what insurance is provided to cover public liability.
- Is the market under cover or outdoors? Some markets have a system of being outdoors when the weather is fine but moving under cover if it is inclement. A lack of cover may affect your decision to participate.
- Once you're accepted as part of the farmers market, plan how your setting will look. Will have a table with chairs, a stand, a tent or just your product sitting on something simple like a trailer or bales of hay? Depending on what you decide will be your display method, you will need to purchase certain items, such as: folding chairs, trestle table, display tent, canopy or large umbrella, stands, tablecloths, money holder and a calculator. In some cases you might be in a position to accept credit card transactions, such as using a portable point of sale machine or even cell phones. However, remember that cash is king at the farmers market, and many provide ATMs for cash withdrawals, so you might not want to go to this added expense.
- Whatever you choose to keep your money in, make sure it is secure and always in your sight. Many vendors choose to carry cash in a bum bag worn around the waist. If you're innovative, you can even divide the bum bag up into coins and notes and spare change.
- Again, ensure that you have a way of transporting everything, as well as the produce, such as a van, trailer or large car.
- Prepare the day before the market. You won't have time to pack or pick on the day of the market––usually it'll be all you can do to tumble out of bed and get there nice and early. The best approach is to prepare all the produce and pack the car or van by the night before, ready for an early leave. The exception to this may be if you're happy to go to be very early the night before and get up extremely early to bake or make food just before leaving.
- In many cases, it's easiest to bake the day before, and if the food can handle it, even earlier than that. Try freezing some products and thawing them the night before.
- Package goods that require it.
- Pick produce the day before and have it loaded into boxes or other containers ready to go. Keep in a cool place ready for quick loading just before you leave.
- If the market requires that you list the ingredients of prepared food, do this the day before. It's a good idea to do this whether or not the market requires it, as customers like to know what's in their food. If you make labels on the computer, save them to a folder for future use––this will speed things up when you make the same product again.
- Hook the trailer up to your car in readiness. If you need to back out with a trailer, try to reverse it back into your drive during the daylight, when it's easier to see. Or, leave it on the street in front of your house, if that's safe.
- Organize the change. You'll need plenty of change, so head to the bank if you haven't enough already.
- Get to bed early! Farmers markets are usually on a Saturday or Sunday so, even though it's a Friday or Saturday night, try to get to bed around 9:00 P.M. You're going to need all of the energy you can get by the time morning comes.
- Wake up early the morning of the market. Go extra early if it's your first time, so that you can get everything set up. As you become more experienced, you'll learn shortcuts that buy you a bit more time in bed but for the beginner, it's best to start early so that you can fix anything that might not go right the first time.
- Engage your customers. Always say a friendly "Hi" or "Good morning!" to people who walk in front of your booth. Be ready to discuss your produce in details, its origins, your passion for it and how fresh it is. The purpose of a farmers market is the ability to cut out the middleman and engage directly with customers so that they can grasp the love and care that has gone into producing the products you're offering. Be prepared to spend time chatting––it's part and parcel of being involved in a farmers market.
- Smile even if there are no cameras around. Customers like to come into a booth that has friendly people staffing it.
- Be proud of what you're doing. You are part of the restoration of food being produced and sold direct to consumers without all the ineffectiveness and distancing the larger food sales chain has brought into play. You are helping to build community, create a livelihood for yourself and maybe for others and you are helping people eat the healthy food that they deserve.
- When you go to the market, bring tons of water. During the warmer months, it can reach up to 105°F or 40°C and you could get dehydrated fast. If you live somewhere that gets this hot, always cover you and your produce with a canopy of some sort––customers will appreciate the shade too.
- Some people are at more than one market per season, sometimes three or four. It's easy if you're a franchise or part of a cooperative––if this is what you'd like to do, don't hesitate to investigate ways to broaden your reach.
- Pack an emergency kit just in case of anything happening.
- Make a checklist of everything that you need. This makes it easiest to ensure that everything has been packed and prevents last-minute panic.
- If you have awards for your product, bring them and display them so everyone can see it. When people see you got an award, they'll want to buy it for themselves.
Edit Warnings - Being a vendor is a lot of work. You have to put your all into it, and you'll probably get worn out quickly. But in time, you grow stamina and learn ways to cope so that it will soon seem a lot easier.
- Be prepared for rain, thunderstorms, wind and blistering hot sun. Bring an electric fan if it will work where you're stationed.
- Don't ever slouch or cross your arms. Sometimes, there are people taking pictures of the market and you don't want to get caught looking bored! Watch your body language in general––you don't want to give off signals that you aren't interested in having customers call at your booth.
- Bring weights to weigh your canopy down––sometimes the wind is so strong that it could blow your canopy away!
Edit Things You'll Need - Tent, canopy, large umbrella for cover
- Display table, trestle table, folding table, stacked boxes
- Produce
- Signs and labels
- Licenses or certification (where relevant)
- Transportation vehicles, trailer
- Change and something safe to carry change in
- Calculator
- Carry bags (optional)
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